Sinners Movie Defies Box Office Expectations in Its Second Weekend

Ryan Coogler’s latest horror drama Sinners is making big headlines for doing something that rarely happens in Hollywood—it barely dropped in ticket sales during its second weekend. Most movies see a big drop after their opening weekend, sometimes by 50% or more. But Sinners only dipped by about 6%, bringing in a strong $45 million in North America. That small decline hasn’t been seen since major blockbusters like Avatar. The movie has now earned over $161 million worldwide, easily covering its $100 million production cost.

About the Film

Sinners stars Michael B. Jordan in dual roles and is set in the Jim Crow-era South. The film’s unique mix of genres and compelling storytelling have resonated with audiences, leading to strong word-of-mouth promotion and sustained box office performance. ​

At first, most of the audience was male, but by the second weekend, the gender split was even. Plus, many people are choosing to watch it in premium formats like IMAX, which made up over 20% of the second weekend’s earnings. That shows people are excited to experience the film on the big screen.

Even with tough competition from other releases like Star Wars: Revenge of the Sith (re-released) and The Accountant 2, Sinners held its ground and stayed at the top. The box office as a whole is doing much better than last year—April’s numbers are up by over 100% compared to 2024, which is great news for theaters that have been struggling.

Set in the Jim Crow-era American South, Sinners stars Michael B. Jordan in two powerful roles. As summer blockbuster season approaches, the unexpected success of Sinners proves that original films with strong storytelling can still dominate the box office.

🎬 Sinners Holds Strong in Second Weekend

Typically, movies see a significant drop in earnings during their second weekend. However, Sinners experienced only a 6% decrease, earning $45 million in North America. This minimal drop is one of the smallest for a wide-release film since Avatar in 2009. Globally, the film has amassed over $161 million, surpassing its $100 million production budget

🌍 Broad Appeal Beyond Horror Fans

While Sinners is rooted in horror, its blend of drama, action, and musical elements has attracted a diverse audience. Initially, 56% of viewers were male, but by the second weekend, the gender split balanced to 50/50. Premium large-format screenings, such as IMAX, contributed to 21% of the second weekend’s revenue, indicating strong interest in the film’s cinematic experience

📈 Positive Outlook for Theaters

The success of Sinners and other recent releases has revitalized the box office, with April’s earnings up 102% compared to the same month last year. This resurgence comes just before the summer movie season, which kicks off with titles like Marvel’s Thunderbolts.

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